We're properly in it.
In your ad account, your CRM and your group chat. We know your business, your customers and what launched last week.
Marketing, systems & growth
Your in-house marketing team. Without hiring one.
Ads, social, websites, automations and the systems that hold it all together. Handled by a team that works like part of yours, for one monthly retainer.
Working with founders, scaling businesses and 7-figure brands.
One team. One point of contact.
How close to the end of your tether are you?
You're replying to enquiries at 11pm. Your socials went quiet three weeks ago. You've spent money on ads and you're still not sure what they actually did.
There are leads in your inbox, your DMs and a notebook somewhere, and you're the only one who knows where any of it is. Every day off feels like something will fall through the cracks.
You're good at what you do. That was never the problem. The business has grown and the way it runs hasn't caught up.
That's the bit we fix.
Sound familiar?
I know what needs doing, I just don't have time to do it.I don't even know what needs doing.We get enquiries, then lose track of them.Everything still depends on me.We're paying for ads but have no idea what's working.I'm using five different apps and none of them talk to each other.
Feels in-house. Works like it too.
Building a team yourself means finding a marketer, an ads specialist, a designer and someone who understands your tech, then getting them all working together. A Struth retainer gives you that whole team from day one, already joined up.
One person who knows everything.
Kim leads every account. You won't get passed between account managers or have to explain yourself twice.
Built around you.
No fixed packages and no paying for things you don't use. Your retainer is shaped around what you need now and changes when that does.
Getting started is the easy bit
1
Tell us what's going on.
Fill in the enquiry form. It takes about five minutes, and you can be as honest as you like.
2
Have a proper chat.
We'll look at what's working, what isn't and what's actually causing it.
3
Get a plan built around you.
A retainer shaped around your business, your goals and your budget.
4
We get stuck in.
We build it, run it, test it and improve it. You get regular updates and one link to sign things off.
Founder, Struth Studio
Hi, I'm Kim
I've spent over 20 years in the creative industries, running businesses, selling to real customers and learning first-hand what makes a business easy to run, or close to impossible.
These days I work with businesses at every stage. Founders doing everything themselves. Scaling businesses whose systems haven't kept up with their growth. Established brands with big budgets and bigger expectations.
I'm not a strategy-document-and-goodbye kind of person. I'd rather get into your systems, find what's actually getting in the way and fix it. My team and I work as an extension of yours, and I'm your point of contact the whole way through.
[Optional line: I'm neurodivergent too, which is a big part of why I'm a bit obsessed with systems. Fewer things to remember means more headspace for the work you actually love.]
40+
businesses supported
20+
years in the creative industries
£300 to £10k+
ad budgets a month
£40k to £140k
one business grown, per month
The bit you actually care about
Photography studio
Meta ads + automation
Cost per lead down 54% in 6 weeks.
Before
Cost per lead had crept from £4 to £10. Every enquiry was followed up by hand and there was no proper tracking in place.
What we did
Fixed the tracking with pixel and Conversions API, restructured the ads, segmented leads by where they were in their journey and built an email and WhatsApp follow-up flow that takes bookings on its own.
After
75 leads in 6 weeks from around £400 of ad spend, with the best campaign at £4.61 a lead. Meta flags that as below what similar businesses pay, where the typical range is £4.91 to £18.68. Every lead gets followed up automatically, so she just checks her phone and watches the bookings come in.
Real campaign data
Aesthetics device manufacturer
Paid ads + CRM + lead nurture
3x more qualified practitioner leads. Cost per lead down 45%.
Before
Enquiries from clinics and practitioners came in from ads, the website and events, then sat across inboxes and spreadsheets. The sales team had no clear view of who was ready to buy, and follow-up depended on someone remembering.
What we did
Rebuilt the ad campaigns to target qualified practitioners rather than consumers, added qualifying questions to the lead forms, set up a CRM with a proper sales pipeline, and built automated nurture emails covering device benefits, training and finance options.
After
Three times more qualified practitioner leads, cost per lead down 45%, and every enquiry followed up within minutes. The sales team now spends its time on conversations, not chasing.
Life & mindset coach
Social media + systems + enquiry management
3-5 hours a day back. 4x more enquiries.
Before
A business with few clients and a lot of effort going in. Hours every day went on trying to promote the business and manage enquiries, to the point of considering closing it.
What we did
Took over social media strategy and scheduling, set up a simple enquiry and booking system on Toolie, and automated the follow-up so nobody slipped through.
After
3-5 hours a day back to focus on clients, 4x more enquiries, and a business that finally feels sustainable.
Don't just take our word for it
Calm, flexible and just gets on with things.
I run multiple photography businesses, I'm a single mum, and I'm usually juggling weddings, shoots, editing, enquiries, social media, client admin and approximately 400 things in my brain at once. I'd reached a point where I knew I couldn't keep doing everything myself, but I also really needed someone I could trust with my businesses and my clients.
She's brilliant at adapting to how I work rather than making me feel like I need to completely change the way I run my business. As someone whose workload and schedule can be pretty chaotic, having somebody who is calm, flexible and just gets on with things is honestly priceless. She feels like part of my business rather than someone sitting outside of it.
Leesha Williams
Onyx by Leesha / Leesha Williams Photo and Film
Nothing is a silly question.
I had a business but with few clients and was totally lost with how to manage social media, and most things business related. I tried courses, and tried to teach myself but was getting nowhere. I even considered closing my business.
I no longer have to worry about whether I can do this. I can now focus on improving my practice rather than spending 3-5 hours a day trying to promote my business and manage client enquiries. Nothing is a silly question and she always seems to know exactly what I need.
Helen de Lange
Rise & Roar Coaching
My dream is becoming possible.
Before, it was practically non-existent. Overwhelmed, unorganised, unprofessional, the dread of work and all the work that comes with being a single business owner.
My dream is becoming possible and I now have a future project to look forward to. Having the answers to everything, or willing to come up with a solution to make it happen.
Steph Lavery
Awaken Hair
Need someone to think it through with?
Sometimes you don't need another service, you need someone in your corner. Our coaching and business support is for founders who want help making decisions, planning what's next and building a business that doesn't run them into the ground.
Questions people usually ask
Probably. We work with solo founders, growing teams and 7-figure brands across coaching, creative, beauty, property, professional services and more. If you're not sure, fill in the form and we'll tell you honestly.
You don't have to hold it all together on your own.
Tell us what's going on. We'll tell you honestly what we'd fix first.
Takes about 5 minutes. No hard sell, promise.